It’s ALWAYS about the customer user experience.

Whatever you do, whatever you build, it will only be as good as it is useful to the person who has to use your tool to get stuff done.

And people expect to get stuff done with the least number of clicks, in the least amount of time, and in a way that doesn’t disrupt their thinking about the whole point of what they are doing in the first place.

Therefore, don’t listen to the people who say they have a better mousetrap, and beware of people who say “it’s just like a mousetrap only different…”

It just ain’t gonna fly.